L o a d i n g

Pontianak

Sungai Raya Dalam Street, Beltran Riverside Complex, Townhouse Kav A8, Pontianak, West Kalimantan.

Bali

Merta Sari Street No. 69, Tegal Lantang, Kerobokan Kelod, North Kuta District, Badung Regency, Bali 80117.

Singgah Santap

A Cozy Kopi Tiam Experience
  • Discipline Branding, Visual Identity, Spatial Design
  • Team

    Project Manager: Thomy Afif, Art Director: Gama Ramadhan, Graphic Designer: Gusti Fakhri

  • Year

    2023 - present

Singgah Santap

Brand Overview

Singgah Santap, located in Pontianak, offers an inviting kopitiam experience that emphasizes customer enjoyment through a variety of Malaysian-inspired food and beverages. With its core values rooted in the traditional Kopi Tiam and an added focus on Southeast Asian cuisine, Singgah Santap caters to a broad range of patrons. Its tagline, “Santap Di Sintap Aja,” embodies the essence of the brand—quality food and drinks served in a place that feels like home.

Singgah Santap

Branding & Visual Identity

Logo Exploration

The logo exploration for Singgah Santap emphasizes a masculine aesthetic while maintaining classical and urban legends. The design features “Puake,” a legendary spirit guardian of the Kapuas River depicted as a crocodile, as the main element. The logo showcases Puake enjoying a pot of coffee, reinforcing the concept of “Santap” from the brand’s name. This visual representation is aimed at making the brand distinctive and memorable.

Meaning of Logo

The logo's incorporation of Puake symbolizes the unique blend of traditional beliefs and modern hospitality, creating a memorable icon for the kopitiam. The combination of the logomark and logotype reflects a dynamic identity, ensuring recognition and recall among customers.

Construction of Logo

A structured approach to the logo's elements ensures clarity and adaptability in various applications, from storefront signage to digital branding.

Whitespace and Scale

The logo maintains its visual integrity across different sizes, ensuring that it is effective in small and large formats.

Primary Typeface & Type Treatment
Color Pallete

A palette that features deep, earthy tones to evoke a sense of warmth and comfort, consistent with the cozy, home-like atmosphere of Singgah Santap.

Logo Implementations
Singgah Santap

Spatial Design

Implementation / 3d Forms
Pontianak

Sungai Raya Dalam Street, Beltran Riverside Complex, Townhouse Kav A8, Pontianak, West Kalimantan.

Bali

Merta Sari Street No. 69, Tegal Lantang, Kerobokan Kelod, North Kuta District, Badung Regency, Bali 80117.

inquiry

rekamakerspace@gmail.com

+62 811 2899 9984