Singgah Santap, located in Pontianak, offers an inviting kopitiam experience that emphasizes customer enjoyment through a variety of Malaysian-inspired food and beverages. With its core values rooted in the traditional Kopi Tiam and an added focus on Southeast Asian cuisine, Singgah Santap caters to a broad range of patrons. Its tagline, “Santap Di Sintap Aja,” embodies the essence of the brand—quality food and drinks served in a place that feels like home.
Singgah Santap
A Cozy Kopi Tiam Experience
Singgah Santap
Brand Overview
Singgah Santap
Branding & Visual Identity
Logo Exploration
The logo exploration for Singgah Santap emphasizes a masculine aesthetic while maintaining classical and urban legends. The design features “Puake,” a legendary spirit guardian of the Kapuas River depicted as a crocodile, as the main element. The logo showcases Puake enjoying a pot of coffee, reinforcing the concept of “Santap” from the brand’s name. This visual representation is aimed at making the brand distinctive and memorable.
Meaning of Logo
The logo's incorporation of Puake symbolizes the unique blend of traditional beliefs and modern hospitality, creating a memorable icon for the kopitiam. The combination of the logomark and logotype reflects a dynamic identity, ensuring recognition and recall among customers.
Construction of Logo
A structured approach to the logo's elements ensures clarity and adaptability in various applications, from storefront signage to digital branding.
Whitespace and Scale
The logo maintains its visual integrity across different sizes, ensuring that it is effective in small and large formats.
Primary Typeface & Type Treatment
Color Pallete
A palette that features deep, earthy tones to evoke a sense of warmth and comfort, consistent with the cozy, home-like atmosphere of Singgah Santap.
Logo Implementations
Singgah Santap
Spatial Design
Implementation / 3d Forms
