Originally founded as Umeko in June 2020, Sesoca emerged as a rebrand to meet the evolving needs of its customers and overcome challenges in identity, comfort, and spatial limitations. Drawing inspiration from the traditional Chinese Siheyuan courtyard architecture, Sesoca offers a tranquil, private, and comfortable environment for visitors. The rebranding reflects the desire to create a unique space that balances modernity with tradition—an contemporer one where customers can feel at ease while engaging in various activities.
Brand Overview
Branding & Visual Identity
Logo Exploration
The rebranding process for Sesoca involved extensive exploration to rediscover its identity and find a symbol that could effectively represent its new vision. The chosen concept, “Hexagonal Diamond”, symbolizes the strength, clarity, and refinement that Sesoca aims to bring to its brand. The logo underwent multiple iterations to achieve the most ideal form, embodying the sense of tranquility and comfort that Sesoca offers.
Meaning of Logo
The Hexagonal Diamond represents Sesoca’s goal of creating a space where comfort and privacy are central. Like a diamond, Sesoca aims to shine as a unique space in the coffee industry, providing visitors with a serene and private environment to relax and engage in their activities.
Construction of Logo
The minimalist and geometric design of the hexagonal diamond is symmetrical, aligning with the architectural inspiration from Siheyuan, and represents balance, stability, and a sense of security.
Whitespace and Scale
The logo has been designed to adapt well to different scales, maintaining its clarity and simplicity in various applications.
Primary Typeface & Type Treatment
The typeface selected for Sesoca is modern yet minimalistic, aligning with the overall clean and refined aesthetic of the brand.