Sedap Nikmat Kopitiam, located in Pontianak, redefines the classic kopitiam experience by blending traditional Chinese concepts with new and innovative ideas. With the tagline “Sedap Di Lidah, Nikmat Di Kantong”, it strives to deliver a simple yet meaningful experience, encompassing visual identity, product offerings, and ambiance that resonate with the senses.
Sedap Nikmat Kopitiam
Tradition Meets Modern Innovation
Sedap Nikmat
Brand Overview
Sedap Nikmat
Branding & Visual Identity
Logo Exploration
The logo exploration process emphasized the hardworking ethos associated with Chinese culture, symbolized by a figure carrying a jar—a nod to the initials of Sedap Nikmat. This design integrates oriental graphic elements that align with the brand’s identity.
Meaning of Logo
The logo encapsulates the essence of dedication and diligence, with cultural motifs such as "insang" patterns adding a layer of local heritage. This visual representation signifies the blend of traditional values and the brand’s modern reimagining of the kopitiam experience.
Construction of Logo
The logo structure balances the boldness of the main figure with intricate detailing, ensuring it represents both the hardworking spirit and cultural roots.
Whitespace and Scale
Designed for adaptability, the logo maintains visual integrity across different sizes and applications.
Primary Typeface & Type Treatment
Color Pallete
The color scheme includes warm, earthy tones and red accents to reflect traditional Chinese aesthetics and evoke feelings of comfort and familiarity.
Logo Implementations
Sedap Nikmat
Spatial Design
Implementation / 3d Forms
