Rentjana Roastery, located in Pontianak, was established in 2019 as a modern coffee shop committed to achieving specialty coffee standards. Over time, it expanded by adding a coffee roastery to support its ecosystem, allowing greater freedom in coffee product exploration. This extension enables Rentjana to serve not only its own café but also sell to other businesses in the coffee industry. Inspired by the Japanese aesthetic of "Wabi Sabi," Rentjana Roastery values imperfection, simplicity, and emotional connection, creating a deep bond between the space and its visitors.
Rentjana Roastery
Building a Coffee Ecosystem with Specialty Standards
Rentjana Roastery
Brand Overview
Rentjana Roastery
Branding & Visual Identity
Logo Exploration
Rentjana's journey to rediscover its vision and mission led to the concept of “Lumbung dan Corong”. This logo symbolizes the renewed vision of Rentjana, where the funnel (Corong) represents inclusivity and openness, and the barn (Lumbung) signifies warmth and nurturing. After extensive exploration, the most ideal form was found, reflecting simplicity and intentional imperfection.
Meaning of Logo
Corong (Funnel): Represents Rentjana as an inclusive space for all coffee lovers, from beginners to enthusiasts, fostering a sense of community where people can enjoy coffee, exchange ideas, or reflect in solitude.
Lumbung (Barn): Symbolizes intimacy and warmth, a space where good things are nurtured and shared, creating a sense of belonging and comfort.
Construction of Logo
The minimalist design of the logo balances the openness of the funnel with the coziness of the barn. Clean lines and a restrained design convey Rentjana’s brand philosophy of sufficiency and beauty in imperfection.
Whitespace and Scale
The logo has been designed to adapt well to different scales, maintaining its clarity and simplicity in various applications.
Primary Typeface & Type Treatment
Color Pallete
The color palette includes natural, earthy tones that represent calmness and the grounded atmosphere of Rentjana Roastery.
Supergraphic
The silhouette of the Kapuas River reflects Rentjana Roastery’s location in Pontianak. This supergraphic element is intended to reinforce the café’s geographical identity, becoming a key visual element in Rentjana’s branding and communication.
Logo Implementations
Rentjana Roastery
Spatial Design
Implementation / 3d Forms
